TV Azteca and Cisneros Media Distribution will team with AfricaXP, a pan-regional digital channel content provider and designer, to launch Romanza + Africa, a dedicated telenovela channel. It will target the continent’s English-speaking audiences. Tapping into over 3,000 hours of English-language programming, the channel will bow with Azteca’s drama series “Catalina and Sebastian” and Cisneros Media Distribution’s novela “Secret of Love.” Other titles to follow include CMD’s “The Woman of My Life” and “Yearning for Your Love.”
“Africa is a unique market as it has over 500 broadcasters in 54 countries. Our new cloud-based platform uniquely enables us to take our partners’ content, assemble a bespoke channel and then deliver to any African broadcaster quickly and cost effectively,” said Craig Kelly, founder and CEO of AfricaXP.
He added: “As multi-channel DTT and IPTV platforms roll out rapidly in Africa, there is a growing demand for premium themed channels and a number of our broadcaster clients have expressed interest in a 24/7 telenovela channel. The genre is taking Africa by storm.”