In its tenth edition, DISCOP Africa is an annual, three-day, tradeshow that brings together buyers, sellers and producers of televised entertainment content, seeking to do business with and across Africa. With Africa’s digital switchover set to be completed very soon, there has never been a better time to approach Africa’s television ecosystems with strong confidence. Driven by the tastes, expectations and usage patterns of an extremely young demographic, innovative business models and rapidly rising consumer adoption of pay and satellite television, the African marketplace is now worth 500 million dollars in annual TV content wholesale sales – double the figure from 2010. Ninety-five percent of these sales are initiated and/or are concluded at DISCOP Africa: Africa’s highest regarded and only international Film, TV content, adaptation rights and packaged channel market.