Cisneros, a global leader in media and entertainment reaching nearly 550 million viewers in more than 100 countries with television, digital, music and consumer products focused on the vibrant Hispanic and Latin markets in the Americas, Europe and Asia, today announced it has formed a strategic partnership with Bungalow Media + Entertainment, LLC, a private integrated entertainment and media company recently founded by media and entertainment executive Robert Friedman.
Part of an ongoing reboot of its international business, Cisneros Media is rebranding the 36-year-old Venevision International, its Miami-based overseas sales, TV channel and distribution arm, as Cisneros Media Distribution (CMD).
Move is more than a name change, marking Cisneros’ attempt to target both traditional broadcast and new digital platforms as video content delivered via Internet will grow 43% in Western Europe alone in 2014, per a PwC report.
Cisneros Media, a corporate division encompassing all of the Cisneros’s affiliated media and entertainment companies, today announced the launch of Cisneros Media Distribution (CMD), a global distributor of programming and content for all platforms. The announcement comes in anticipation of the industry’s first major international convention of the year, NATPE 2014, to be held at the Fontainebleau Resort in Miami Beach from January 27th through the 29th, where the newly established company will operate out of Suite 115 on the Tresor Tower’s 31st floor.